The technology innovation strategy is the most fundamental goal of the company's technological innovation is to improve the profitability of the company. But he is not just about improving sales or product performance, not just about new products or services, but more importantly, changing the competitive position and hoping to re-start at a new, more favorable point. Establish a competitive advantage. To do this, companies must not only create a certain value for customers, but must also have a technological innovation strategy to establish long-term competitive advantages. Otherwise, technological innovation is tactical rather than strategic.